OTT Archives - Encompass Marketing

Our Guide on Going OTT – Don’t be afraid. Be prepared.

Our Guide on Going OTT walks you through the planning process, content and details required to make a successful shift to OTT.

The broadcasters’ content & video processing journey to the cloud

Now more than ever, it is clear that mainstream audiences’ viewing habits are changing from a passive schedule-led approach to a more active on-demand model. If you’re considering migrating content processing services to the cloud, then there are a few key things you should do that will help set you on the right path.

Did OTT Steal this Summer’s Movies?

Remember Friday night at the movies? Popcorn? Coke? Loitering in the lobby with a group of your best friends? It may be time to reimagine them. As summer draws to a close, looking at box office sales from the season and comparing them to summers past, the numbers are worth a long, contemplative look. Overall summer sales are down 14% and experts are calling it the slowest summer in 25 years. Maybe it is time to really think through the impact of the OTT revolution and why it works.

Are you ready to launch an OTT channel?

Download our Checklist and learn the most important things to consider as you shift to an OTT channel.

Managed Services Benefits – Create Killer Content and Monetize

In market uncertainty, focus on what’s core to your business By Marco Tinnirello, Managing Director, EMEA We’re in unchartered waters. The only known is that there are many unknowns. The TV market is having its Napster moment, while broadcasters and content owners across the globe face a similar challenge. Traditional […]