TV and Video Archives - Encompass Marketing

What the TV Industry Can Learn from the Music Industry’s Technology Transformation

Recent decades have seen technological advances that have revolutionized the music industry and its distribution channels. History has a strange habit of repeating itself and technological evolutions, such as Virtual Multi-Video Programming Distributors (vMVPD) and video consumption, are now disrupting the TV industry.

What is a Virtual Multichannel Video Programming Distributor (vMVPD)?

What is the Skinny on the Skinny Bundle? How can content owners reach OTT users who have cut the cord or are cord-nevers? What is a Virtual Multichannel Video Programming Distributor (vMVPD)? How do these terms and services impact content owners, and what does it take to be successful?

The broadcasters’ content & video processing journey to the cloud

Now more than ever, it is clear that mainstream audiences’ viewing habits are changing from a passive schedule-led approach to a more active on-demand model. If you’re considering migrating content processing services to the cloud, then there are a few key things you should do that will help set you on the right path.

Questions to Ask Before Broadcasting Live Events

Broadcasting a live event comes with challenges and exciting opportunities! Learn our tips on how to make the best televised event.

Managed Services Benefits – Create Killer Content and Monetize

In market uncertainty, focus on what’s core to your business By Marco Tinnirello, Managing Director, EMEA We’re in unchartered waters. The only known is that there are many unknowns. The TV market is having its Napster moment, while broadcasters and content owners across the globe face a similar challenge. Traditional […]

Hurricane Season Wreaks Havoc on Valuable Content. Are You Prepared?

Hurricanes (and other natural disasters) can wreak havoc on valuable content if you aren’t properly prepared. Do you have a reliable contingency plan in place to safeguard your assets – ad revenue, signal continuity, carriage? There is much to be considered when choosing a service provider to manage your disaster […]

Aggressive Experimentation: Key To Finding The Right Distribution Channels, Technology

by AdExchanger // Monday, April 24th, 2017 – 12:04 am“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Walters, CEO at Encompass Digital Media. While in the past, media and entertainment providers had only a […]